We didn’t just see a device, we envisioned an experience - An elegant music companion for your home that was as powerful as it is beautiful.

Why Lune?

700 million people in the world play the guitar. However, according to Fender, one of the largest guitar brands in the industry, the journey to learn, create, and share music is so taxing that 90% of guitar players quit in their first year. Sadly, many of these people quickly reach a point of fatigue.

Our team intimately understands the challenges of learning to play the guitar. Our personal experiences, ranging from hours of morning practice sessions to exploring various avenues like tutors, online classes, and numerous apps, revealed a gap.

We were often overwhelmed by the multitude of choices: deciding on the right equipment to buy, determining the best learning methods, selecting songs to play, achieving a good sound, navigating recording complexities, and finding the best ways to share our music.

Our Vision

Music is a universal language, and our ambition is to make playing and creating music as accessible and intuitive as taking a photo.

Our vision for Lune is clear: to stand as the leading brand that not only bridges but beautifully melds all facets of music creation. Where others offer fragmented solutions, we envision and are working towards a unified realm of limitless musical exploration and expression.

At the heart of Lune's inception was a singular, unwavering belief: the journey of music creation should be as enjoyable as the destination. While innovations and technologies can simplify processes, nothing quite replaces the magic of pure, boundless fun. Our commitment to joy is why Lune was born, and it continues to be the driving force behind every endeavor we undertake.

Blending in AI, superior hardware, and an adaptive user interface, Lune is not just pushing technological boundaries, we're redefining the musical landscape. Our mission transcends mere innovation; it's about empowerment. We aim to unlock the musical potential in everyone, irrespective of age, gender, ability, or proficiency. From tech to gender to accessibility, we're shattering barriers and making music truly universal.